About Us
01.
Our Mission
At Maditionnelle, we’re passionate about celebrating Moroccan heritage through fashion. Our mission is to bring the charm and authenticity of traditional Moroccan clothing to the world, offering high-quality garments with a modern twist. As 12 friends and students at Souissi Business School, we joined forces to create a brand that reflects our culture and values, while promoting sustainable and ethical fashion.
02.
Our Story
Maditionnelle was born in 2024 when we, a group of university friends, saw an opportunity to fill a gap in the market for clothing that honors Moroccan tradition with a fresh perspective. Frustrated by the lack of options that combined quality, cultural authenticity, and eco-friendliness, we set out to build a brand that would make a difference. With a shared passion for our heritage and sustainable fashion, we created Maditionnelle to showcase Morocco’s beauty to the world.
03.
Our Customers
Our customers are our inspiration. They appreciate the artistry and history behind Moroccan culture, and they seek clothing that resonates with their values. We design each piece with them in mind, combining timeless tradition with contemporary style, to meet the needs of those who value authenticity, elegance, and sustainability.
Our Values.
We believe in doing good by doing well. We are guided by these values in everything we do:
Integrity: We are honest, transparent, and ethical in our business practices. We only use ingredients that are safe, natural, and certified organic. We only make claims that are supported by evidence. We only partner with suppliers and organizations that share our vision and values.
Quality :We strive for excellence in every garment we create. By combining the finest materials and skilled craftsmanship, we ensure that each piece meets our high standards of durability, comfort, and beauty.
Sustainability : Respecting our planet is at the heart of Maditionnelle. We prioritize eco-friendly materials, responsible sourcing, and sustainable practices throughout our production process, contributing to a positive impact on the environment.
Innovation: We are always looking for ways to improve our products, our processes, and our customer experience. We listen to our customers’ feedback, we research the latest trends and developments, and we experiment with new ideas and solutions. We are not afraid to challenge the status quo and try something different.
Passion: We love what we do and we do what we love. We are passionate about our products, our customers, and our mission. We are driven by our purpose and our vision. We are not just a business, we are a movement.
The All New
Maditionnelle Market
We are proud that you are our customers.
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